Influencing Factors on Social Media Adoption in County-level Emergency Management Departments.
This qualitative study, part of a larger project, examines the adoption process of social media in county-level emergency management departments. Data was collected using in-depth, informant interviews with emergency management directors and their staff in seven counties within one slate located in the South. Using the diffusion of innovation theory and modified grounded theory analysis, the data was analyzed and two main factors emerged as influences on the adoption of social media: (1) inclination for risk-taking and associated attitude and (2) education and training on social media applications andprotocol. [ABSTRACT FROM AUTHOR]/nCopyright of Florida Communication Journal is the property of Florida Communication Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Manual analysis
in-depth, informant interviews with emergency management directors and their staff in seven counties within one state located in the South
the adoption and use of social media accounts by emergency management departments were examined
seven emergency management directors, along with numerous staff members participated in this research through extensive face-to face informant interviews
All interviews were transcribed by hand, resulting in a total of 139 single-spaced, typed pages of text.
R1: To what extent are county-level emergency management departments incorporating and adopting social media into the communication structure of their departments?R2: What factors are influencing the adoption of social media in county-level emergency management departments?
As emergency management departments continue to adopt and use social media, it will become increasingly important for both practitioners and academics to better understand this complex, ever-evolving communication tool.
education and training directly influence the adoption of social media in county-level emergency management departments- future research could also focus on the messages being posted by emergency management departments to identify effective communication strategies
After appropriate Institutional Review Board approval of our research design, we began recruiting emergency management directors via email
qualitative study, project, examines the adoption process of social media in county-level emergency management departments
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